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Nicole Roppel
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Encore Sport Tours

Encore Sport Tours is a Canadian company dedicated to helping you - the coach or teacher - plan your next sports tour from start to finish.

Encore came forward looking to update their branding, focus their content, and improve the user experience of their site to highlight their amazing experiences.
Getting started
Current site
Empathy mapping
As-is scenario
From this exercise, I could determine that the research aspect of the site provided the biggest pain point. Information was duplicated in various places, and there was no one spot to see destinations, sports and available dates for a trip. Using th
Wireframes
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After completing the wireframes, I ran some informal tests to get feedback on the new information layout. While the simplification of the blocks of content was well received, it was difficult to jump from section to section on a whim. Instead, you
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With the new wireframes completed, I ran more tests to see if the updates make the navigation easier. It was a success! Pulling out the navigation, and simplifying the amount of drilling in required on each page to find information made it a much
I started with updating the Encore logo. Emphasizing Encore as a Canadian company was important so I maintained the maple leaf, simply removing unnecessary movement lines.
Navigation icons and other such things!
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